Ready for the weekend adventure @yeti @yeti_au #freedom #makethemostofit
A hard days work on the tools and the new look is almost complete. #shopfitout  #elbowgrease #watchthisspace #timeforabeer
Work has started! We are still open.
Stuck at work dreaming of the next adventure @yeti_au  @yeti
Sign down, time for a revamp, watch this space! #windy
Amped, new #Yeti colours have arrived  #builtforthewild @yeti_au  @yeti_nzl #getoutandenjoylife
We have our Yeti on @yeti @yeti_au #summer #iaminlove #coldbeer get yours on too!
This weeks board of the week features the Aloha Fun Division Eco Skin series. This board has all the elements of a traditional longboard aswell as the...
Set up of the week, this week we are looking at the McCoy Nugget All round XF. This board focuses on making catching waves a breeze while still gettin...
The Aloha Bean and magic mushroom are going on sale! These boards transfer the performance features of a standard short board into a more compact desi...
Launching set up of the week every Friday. What would your set up look like? ‍️‍️ #surf #surfsup #channelislands #summer #kiwi #surfersparadise
New season gear, let us know what’s your favourite. 🤙#surf #surfersparadise #summer  #kiwi #theboardshop #ocean #surflife #stepup #surfingphotography...
New and improved shop bags,  pushing harder to continue being New Zealand's most environmentally friendly surf shop.‍️ #ecofriendly #ecofriendlyproduc...
Thumbs up @surfindustries first shipment of zero plastic wrapped boards has arrived #wehateplastic #supporttheearth  #banplasticbags #winning #moderns...
Bear resistant? @yeti_au #unwrapingsoon #feelslikechristmas #kidinacandystore
Supper excited that our @wecompost bin has turned up so we can now deal with compostable packaging, food scraps etc #reducereuserecycle #compost #does...
Web orders all with plastic free packaging ready to go #banplastic #causewecare #plasticfree #recycle #reuse
John John Florence biodegradable foam tail pad. #stopplasticpollution #ecofriendlyproducts #DAKINE
We are fully stoked with the new @phixdoc packaging. #banplastic #cardboardisawesome #startingtogetit
Early morning/late night paddle. #noexcusesnottopaddle #goodmoring #beatthewind #whereareyou
Super surf girl Mika from Japan ripping on her super fun O&E Ezi Rider 7'6 Soft Board, surfing that mellow wave at Ohope beach so much fun! #nzsurfing...
Super fun waves on the east side yesterday, good solid 4ft NE ground swell with really fast waves, Found top gear on my McCoy Nugget 6’2 more than onc...
Surf trips to the far north is by far one of the best things to do in our beautiful country. If you’re very lucky like our friends Moto and Mika you c...
Bethells beach treating me well with the Torq fish by my side ‍️ #surf #surfing #torq #goodvibes #holiday
Toes to the nose #fcs2 hatchet 10” fin with @creativearmy seahorse 9’8” makes a classic lethal nose riding machine.
Our friends Moto and Mika from Japan have arrived in NZ for another surf trip, they picked up a new CJ Nelson longboard @thunderbolt_technologies_japa...
697 pieces of plastic removed from the beach by the Board Shop groms #banplastic #keepnzgreen #gromsrule
Smells like summer @sunbum
Magical Mangawhai
Just dropped, Mick’s sticks in store. #mickfanning #49 #auckland