As each new medium of technology and social media is released, hundreds of thousands of individuals jump at it eagerly, desperate to become a part of it. What is so strange is that so many companies and business are reticent to commit to it. In many ways, this makes no sense: surely a company inherently needs to be where their customers are? But despite this logic, many businesses do not see the need to use new social media tools in the twenty first century – perhaps because they cannot see its potential, perhaps because they consider it too complicated, perhaps because they over-estimate the financial cost. Whatever the reason, they are missing out on engaging with their current customers as well as engaging new ones, and that means a loss of potential profits.
One such social media site that not enough businesses are using is Instagram. Instagram is an easy and fun way to share beautiful photographs of a person’s life: where they are, what they are eating, who they are with … the possibilities are limitless. In fact, a person’s creativity and imagination really is the only thing that can stop you from doing new and exciting things on Instagram – and the millions of users that are devoted to Instagram spend hours every day looking at their own and other people’s photographs.
Companies that specialize in a more visual industry, such as fashion, jewelry, wedding photography, or even real estate, could gain a huge amount of credibility and interest if they used Instagram. It would be a great way for them to reach out to new customers, and to reward their customers that have been loyal to them. SnapWidget is an excellent tool that a company can use to take their beautiful and inspiring Instagram photographs from their Instagram account, and use it on their company website, or even their company blog.
One great example of this is the popular fashion website Miss Selfridge. Stocking stylish and dramatically beautiful clothing and accessories, Miss Selfridge fully understands that its target market includes women who are image conscious, and enjoy sharing their clothing choices with their friends ... which means that they almost definitely have an Instagram account. Their first good decision was to get on Instagram themselves, which created a superb dialogue between themselves and their customers. Their second great decision was to use SnapWidget to move their eye-catching Instagram photographs to their company blog.
Now the Miss Selfridge blog is not only filled with great style advice, details on celebrities’ clothing choices, and fabulous hints at what is to come in the next season, but also fun and engaging Instagram photographs. The SnapWidget easily enables them to import these photographs, which means that their company blog and Instagram account is perfectly linked. Aside from the immediately obvious benefits such as drawing the viewer’s attention from their Instagram account, to the company blog, to purchasing an item from their online store, this link between Instagram and their company website does some else. These back links and hyperlinks make both their Instagram account and their company website highlighted by search engines, which means that they will appear higher in Google searches.
Just like any other social media website, Instagram can be used as a tool very successfully to bring in more customers to your business. In fact, if you do not use Instagram and SnapWidget to bring your Instagram photographs to your company website, then you are automatically losing yourself customers, and therefore profit. SnapWidget is so simple and fun to use, there really is no excuse! Try out SnapWidget now to see your business soar.