Published on Jan 25, 2021
Ever wanted to share a link in the caption of an Instagram post only to realize it's not possible? Today we'll show you a couple of ways you are able to share links on Instagram.
The easiest way to get a clickable link is to use the one Instagram allows you to put in your bio. You can then add the following text to your post caption to direct followers to check out your bio: "Link in bio".
To add a link to your bio:
You'll only be able to add 1 link at a time here, so you will need to update it every time you want to share a new link in your post. It does have the added benefit of directing people to your profile where they can easily follow you if they aren't already a follower.
If you have an Instagram business profile you can add action buttons to your profile. Each action button will allow you to direct visitors to your profile to a different app or location.
To setup an action button you will need a business profile. If you don't have one yet, see our help article here that explains how to switch to a business profile.
You can then follow these steps to add your action buttons:
Even though you wont be able to add clickable links in the captions of your posts, you can still add a short memorable URL that a viewer of your post can easily type into their browser. To do this, use one of the many free URL shortners available.
One of our favorite URL shortners is Bitly.
To shorten a link with Bitly:
That's it! Even though it's not as simple as just adding a clickable link to your post captions, there are still a couple of ways you can allow viewers of your Instagram posts to visit your links.