Social media has long been a powerful digital marketing tool for businesses. So-called Social media aggregators are the new way to harness the power of social media without having to spend hours figuring out how to use it all. They allow you to create a "social wall" on your website where social media posts and pictures are displayed for your visitors to see and engage with. This article will discuss some benefits of using a social wall on your website, tips for successful implementation, and strategies for maximizing exposure so that this investment pays off over time.
What is a Social Wall?
A social wall is a way for brands and businesses to show off their social media activity in one place on their website. It is an overview of all the posts across various social networks such as Instagram, Facebook, and Twitter. Businesses have increasingly been using the social wall on their landing pages to encourage visitors to follow them on social media and keep up with their latest happenings.
Benefits of a Social Wall
A social wall can have a significant impact on your business if done right. It can make visitors feel more connected to you and help them learn about any new initiatives, products, or services available. Below are five key benefits of a social wall.
- INCREASE SALES: When your website visitors know more about you, they are more likely to buy from you. Showing off your social media posts in an organized way can help visitors get a sense of the personality behind your company and what it is all about. You can also use it to showcase what people say about you on social media, which is shown to increase trust and confidence in your brand.
- INCREASE CUSTOMER ENGAGEMENT: A social wall can help you grow your customer base by simply keeping them engaged with what's going on at any given time. If they follow you online, it will be easier for them to engage when necessary--either through a reply, retweet, or a like.
- INCREASE SOCIAL MEDIA FOLLOWERS: A social wall is a perfect place to showcase your social media accounts and encourage others to follow you on those various networks. You can use it as an opportunity for visitors who are interested in what's going on with your company but aren't following you yet. They'll have easy access to all your social channels in one place.
- INCREASE BRAND AWARENESS: As people start following you on various networks, word will spread that they should also check out your website. This can help increase brand awareness and lead to more sales in the future as visitors will be more likely to buy from you again down the road because they know what's going on with your company at any given time.
- INCREASE BRAND LOYALTY: A social wall is a great way for you to build loyalty among existing customers. It can show them more about what your company is all about and help them get a feel for the personality behind it, which can, in turn, causes them to become loyal customers. For example, if they know that your company is eco-friendly or organic, the social wall would be a great place to show off those initiatives and encourage visitors to make purchases.
Tips for Successful Implementation
There are some key considerations when incorporating a social wall on your website. Below are four essential tips for making it successful:
USE A SOCIAL MEDIA AGGREGATOR TOOL: It's way too time-consuming for you to manually share all your posts with a social wall on every platform. Fortunately, there are several tools that can help streamline the process for you. SnapWidget, for example, is an excellent and easy-to-use web-based widget that lets you create and customize your social wall to be used on any website. It comes in both free and premium versions. Once you install it, the widget will automatically populate your social wall with any posts from all your networks. It will save you tremendous amounts of time and effort that you can use elsewhere.
DON'T OVERWHELM YOUR AUDIENCE: You want to make sure that if you are using a social wall, it is not overwhelming the person visiting your site. Keep in mind how much information they're trying to absorb and what will be most essential for them when looking at this area of your website. You don't want too many posts. It should be a place where they can quickly scan and find details about your company or what you are all about without having to dig through tons of posts.
INCLUDE A CALL-TO-ACTION: You want to make sure that you're asking your visitors to do something once they see what's going on with your company and how it is growing through social media--whether that be following, liking, or sharing. This will help spread the word about who you are and what you do.
PLACE IT IN A PRIME LOCATION: Make sure that you place your social wall in an area of the site where people will be spending a significant amount of time. You might not want to post on top of the home page, but instead in a section below or on the sidebar so that it doesn't take away from other important information.
To sum up, there are many benefits to adding a social wall to your website. It can increase brand awareness, loyalty and engagement with current customers while also providing an excellent resource for prospective buyers who will see what's happening in the world of your business at any given time. Keep these tips in mind when implementing one: use a social media aggregator tool such as SnapWidget; don't overwhelm visitors with too much information; and make sure you place the wall in a place on your website where people spend a lot of time--perhaps above the footer or on the sidebar rather than on top of all the content on your home page.
