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Why You Must Have a Social Wall on Your Website

Published on Aug 9, 2021

Social media has long been a powerful digital marketing tool for businesses. So-called Social media aggregators are the new way to harness the power of social media without having to spend hours figuring out how to use it all. They allow you to create a "social wall" on your website where social media posts and pictures are displayed for your visitors to see and engage with. This article will discuss some benefits of using a social wall on your website, tips for successful implementation, and strategies for maximizing exposure so that this investment pays off over time.

What is a Social Wall?

A social wall is a way for brands and businesses to show off their social media activity in one place on their website. It is an overview of all the posts across various social networks such as Instagram, Facebook, and Twitter. Businesses have increasingly been using the social wall on their landing pages to encourage visitors to follow them on social media and keep up with their latest happenings.

Benefits of a Social Wall

A social wall can have a significant impact on your business if done right. It can make visitors feel more connected to you and help them learn about any new initiatives, products, or services available. Below are five key benefits of a social wall.

Tips for Successful Implementation

There are some key considerations when incorporating a social wall on your website. Below are four essential tips for making it successful:

USE A SOCIAL MEDIA AGGREGATOR TOOL: It's way too time-consuming for you to manually share all your posts with a social wall on every platform. Fortunately, there are several tools that can help streamline the process for you. SnapWidget, for example, is an excellent and easy-to-use web-based widget that lets you create and customize your social wall to be used on any website. It comes in both free and premium versions. Once you install it, the widget will automatically populate your social wall with any posts from all your networks. It will save you tremendous amounts of time and effort that you can use elsewhere.

DON'T OVERWHELM YOUR AUDIENCE: You want to make sure that if you are using a social wall, it is not overwhelming the person visiting your site. Keep in mind how much information they're trying to absorb and what will be most essential for them when looking at this area of your website. You don't want too many posts. It should be a place where they can quickly scan and find details about your company or what you are all about without having to dig through tons of posts.

INCLUDE A CALL-TO-ACTION: You want to make sure that you're asking your visitors to do something once they see what's going on with your company and how it is growing through social media--whether that be following, liking, or sharing. This will help spread the word about who you are and what you do.

PLACE IT IN A PRIME LOCATION: Make sure that you place your social wall in an area of the site where people will be spending a significant amount of time. You might not want to post on top of the home page, but instead in a section below or on the sidebar so that it doesn't take away from other important information.

To sum up, there are many benefits to adding a social wall to your website. It can increase brand awareness, loyalty and engagement with current customers while also providing an excellent resource for prospective buyers who will see what's happening in the world of your business at any given time. Keep these tips in mind when implementing one: use a social media aggregator tool such as SnapWidget; don't overwhelm visitors with too much information; and make sure you place the wall in a place on your website where people spend a lot of time--perhaps above the footer or on the sidebar rather than on top of all the content on your home page.