Khadi as a fabric was originally propagated as mainstay uniform of choice in the fight for freedom, Mahatma became it's uncrowned brand ambassador. For the young urban Indians this fabric wasn't even remotely cool, due it's styling and design. Well that
~~we are so glad to have contributed to the change for a better nation. Always a great feeling to strive to achieve a better version of ourselves, every step of the way. To a better future, together, cheers!~~