"What's your mission statement?" A classic ask in brand questionnaires everywhere. (Including mine!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But honestly, the whole idea of crafting a "mission statement" has been overblown and overcomplicated. Which is a shame, since your brand's miss

by consideritwritten · 5 years ago · via Instagram

Here’s why things start settling into place when your web copy ~fits.~

by consideritwritten · 5 years ago · via Instagram

~this is an intervention~ ⬇️ The copy above the fold on your home page is SO IMPORTANT. Do not waste it on a name exchange. PLSSS.

by consideritwritten · 5 years ago · via Instagram

Today is our second wedding anniversary. (TBH it feels like an entire lifetime and idk how I haven't turned his hair gray yet.)

by consideritwritten · 5 years ago · via Instagram