Buyer personas aren't something you make one day and then file away forever.
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You need to reference them frequently, making sure everything you do speaks directly to your target market.
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And you need to share them with your entire team - current AND fut
Oftentimes, it takes us buckets of tears, sweat and (literally) blood before we achieve what we want in life. But so long as it means waking up the next day to a morning as majestic and picturesque as this, I would not mind fighting till I shed the last b