All of the tangible elements of a brand–logo, business card, website, marketing materials, products–work together to create the intangible: the perception that consumers have about your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All your brand touchpoints give you the op
