All of the tangible elements–logo, business cards, website, marketing materials, products, etc.–work together to create the intangible: the perception that consumers have of your brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All brand touchpoints give you the opportunity to
On the blog today I share how I like to curate authenticity on my Instagram feed when I have nothing ready to post. I want my feed to look nice and ‘in brand’ but I also want to focus on sharing this game of value as well. I’ve switched from...